NobinPatnaik
Designing complex products into clear, intuitive experiences.
Senior product designer working across design systems, research, enterprise UX and cross-platform products. I came to product design from VFX lighting.
- Location
- Hyderabad, India
- Experience
- 5+ years in product design
Subscription Experience
- Role
- UX Designer, subscription and membership systems
- Company
- DAZN
- Platforms
- Web, iOS, Android and TV
- Context
- FIFA World Cup 2026, a multi-release program
Most products cut you off when a card is declined. This one keeps the balance, rolls it into whatever you buy next, and asks for one honest total, not two separate battles.
Selected work
Enterprise tools, subscriptions, design systems, and mobile and web products.
Enterprise CRM
Customer 360
A single console for Cricket Wireless support agents, bringing account, device, billing, case and interaction tools into one screen they use while a customer is on the phone.
Subscriptions and payments
Subscription Experience
Most products cut you off when a card is declined. This one keeps the balance, rolls it into whatever you buy next, and asks for one honest total, not two separate battles.
Onboarding and engagement
Engagement & Retention
A fan profile that survives interruption: onboarding that resumes two steps in, not eleven, built once and worn by two brands, DAZN and Kayo.
Design systems
Design System
One token-driven design system taught component by component, and re-themed from Kayo's green to Binge's purple without the hierarchy drifting.
Public transport app
TSRTC Transit App
A two-tier mobile app for Telangana's state bus corporation, designed for daily commuters and one-time visitors facing overcrowding, uneven frequency and last-mile gaps.
Travel booking
Hotel Booking Platform
A simpler way to discover and book Caribbean stays: three ways to start shopping, then filters, a price calendar, a price map and a hotel page that keeps the fine print one click away.
AI trip planning
Vacation Itinerary Generator
Turns a few trip choices into a day-by-day vacation plan that travellers can refine with filters or a plain-language command, then add activities, attractions and restaurants to.
Civic tech app
Youth in Politics
A mobile app that helps young people start a political journey under the mentorship of Indian political leaders: set a goal, take a short assessment, then learn.
More about me
The path into product design, and what I focus on.
About
I'm a senior product designer in Hyderabad with 5+ years of experience across design systems, user research and cross-platform interaction design.
At DAZN, I redesigned live-match discovery across TV, mobile, tablet and web for 300M+ viewers in 200+ markets. At Motivity Labs, I rebuilt the booking funnel for CheapCaribbean, a travel marketplace with 19M+ annual visitors. At I-PAC, I designed 14 products from scratch and built the shared component library used across all of them, leading a 4-person design and research team.
I'm experienced in WCAG 2.2 accessibility, information architecture and enterprise and operator tooling, and I work closely with product managers and engineers from early concepts through release. Before product design I worked in VFX lighting, at DNEG and Technicolor.
Career
DAZN
UX DesignerJan 2025 to Jun 2026
Redesigned live-match discovery across TV, mobile, tablet and web for 300M+ viewers in 200+ markets.
Motivity Labs
UX DesignerOct 2023 to Dec 2024
Rebuilt the booking funnel for CheapCaribbean, a travel marketplace with 19M+ annual visitors, and designed an enterprise security console and public transport flows.
I-PAC
Senior Product DesignerMar 2021 to Aug 2023
Designed 14 products from scratch and built the shared component library used across all of them, leading a 4-person design and research team.
iVoyant Systems Pvt Ltd
UX DesignerJul 2020 to Mar 2021
Brought several separate support tools into one agent console for Cricket Wireless, and designed a mobile analytics app for managers.
Technicolor
Junior Artist, Lighting & CompositingFeb 2020 to Jul 2020
Lighting and compositing within the animation production pipeline, including projects for The Walt Disney Company.
DNEG
Lighting Technical DirectorMar 2018 to Sep 2019
Built lighting pipelines and internal tooling for large production teams on Venom and The Dark Crystal: Age of Resistance.
Next Education
3D Lighting ArtistJul 2016 to Jan 2018
Built 3D visual environments for digital education products, working alongside instructional design teams.
Education and credentials
Bachelor of Arts, VFX and Animation
Mahatma Gandhi University, Meghalaya, IndiaJul 2012 to Aug 2015
Design Thinking and Innovation Management
Indian Institute of Management (IIM), LucknowAug 2023
Pro UI/UX Designer Certification
DesignBoat UI/UX School, BengaluruMay 2020
What I do
Product design
Taking a problem from first sketch to a shipped, working product.
UX design
Flows, structure and interaction that make a task feel obvious.
Design systems
Components, tokens and documentation that keep teams consistent.
User research
Finding out what people need before deciding what to build.
Enterprise UX
Complex, data-heavy tools where clarity matters more than novelty.
Cross-platform design
One product that feels right on web, mobile and larger screens.
Toolkit
- Product and strategy
- Product Discovery, Product Strategy, 0-to-1 Product Design, Roadmap & Prioritisation, Enterprise UX, B2B / B2C / SaaS, OTT & Live Streaming
- UX and interaction
- End-to-End UX, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Responsive & Cross-Device Design, TV/OTT Interface Design, Data Visualization, Dashboard & Console Design, Localization
- Research
- User Research, Usability Testing, Contextual Inquiry, Journey Mapping, Research Synthesis, Design Thinking, Data-Informed Design, A/B Testing
- Design systems
- Design Systems, Design Tokens, Component Libraries, Pattern Governance, Component Documentation, Developer Handoff
- Accessibility and collaboration
- WCAG 2.2 AA, Inclusive Design, Accessible Component Design, Focus & Remote-Navigation States, Contrast & Touch-Target Compliance, Cross-Functional Collaboration, Stakeholder Communication, Agile / Scrum, Design Critique, Mentorship, Workshop Facilitation
- Tools
- Figma, FigJam, Adobe XD, Adobe Photoshop, Illustrator, After Effects, Jira, Confluence, Miro, Notion, Figma AI, Figma Make, Claude, ChatGPT
Get in touch
Questions about my work, or something you would like to talk through? Send a note.