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Nobin Patnaik

Senior UX / Product Designer

Hyderabad, India

Summary

I'm a senior product designer in Hyderabad with 5+ years of experience across design systems, user research and cross-platform interaction design.

At DAZN, I redesigned live-match discovery across TV, mobile, tablet and web for 300M+ viewers in 200+ markets. At Motivity Labs, I rebuilt the booking funnel for CheapCaribbean, a travel marketplace with 19M+ annual visitors. At I-PAC, I designed 14 products from scratch and built the shared component library used across all of them, leading a 4-person design and research team.

I'm experienced in WCAG 2.2 accessibility, information architecture and enterprise and operator tooling, and I work closely with product managers and engineers from early concepts through release. Before product design I worked in VFX lighting, at DNEG and Technicolor.

Experience

  • DAZN

    UX DesignerJan 2025 to Jun 2026Hyderabad, India

    • Live-match discovery. Redesigned discovery and navigation for a platform serving 300M+ viewers in 200+ markets, reworking the path from app-open to live match based on user feedback and usability reviews rather than internal assumptions.
    • Cross-platform design. Designed and shipped live-match experiences across TV, mobile, tablet and web at the same time, working through different input methods (remote D-pad, touch, pointer and keyboard) across dozens of screens over several releases.
    • Design system. Owned components and interaction patterns in DAZN's platform design system, which was also adopted by partners including HBO Max and Kayo Sports. Documented component behavior, states and edge cases for developer handoff.
    • Accessibility. Audited and redesigned TV and mobile surfaces against WCAG 2.2 AA, covering contrast, focus states, remote-navigation order and touch-target sizing, and built these checks into component specs so issues were caught before QA.
    • Partnership delivery. Worked on design delivery for DAZN's FIFA+ partnership, defining acceptance criteria and edge cases together with product managers and engineers before development started, on a platform delivering 100,000+ live sporting events a year.

  • Motivity Labs

    UX DesignerOct 2023 to Dec 2024Hyderabad, India

    Clients: CheapCaribbean, TSRTC, iVIS, ProJam

    • Booking funnel (CheapCaribbean). Rebuilt the booking funnel and information architecture for a travel platform with 19M+ annual visitors and 1.1M+ customers, simplifying the flow using behavioral analytics and moderated usability sessions.
    • AI itinerary builder (CheapCaribbean). Designed the experience for CheapCaribbean's AI itinerary generator, including the prompt, generated results, editing, error states and ways for users to correct or refine the itinerary.
    • Enterprise security console (iVIS). Designed the operator console for a 24/7 physical-security platform monitoring 500,000+ endpoints across 200+ operators; rebuilt alert triage, prioritization and escalation based on direct observation of operators on shift.
    • Embedded research practice. Set up a research cadence that didn't exist before. Planned, recruited and ran sessions every sprint, and turned findings into interaction changes within the same sprint instead of letting them sit in a backlog.
    • Platform ownership (ProJam). Led UX as the sole designer on ProJam, Motivity's internal workforce and project-management platform, owning discovery, information architecture, the component library and release design.
    • Public transport (TSRTC). Designed ticketing and journey-planning flows for TSRTC, one of India's largest state transport operators, designing for low-bandwidth Android devices and first-time digital users.

  • I-PAC

    Senior Product DesignerMar 2021 to Aug 2023Hyderabad, India

    • 14 products, 0-to-1. Designed 6 mobile apps and 8 web admin platforms from scratch, covering volunteer coordination, grievance management, field operations and campaign command, shipped across simultaneous statewide deployments under fixed election deadlines. Included apps with 1M+ downloads and a government command dashboard used daily by 5,000+ field officers across 3,339 Gram Panchayats, 345 Panchayat Samitis and 21 Zilla Parishads.
    • Design system at scale. Built and maintained a shared component library (components, tokens and usage documentation) used across all 14 products and every engineering team, cutting design setup time for new products from weeks to days.
    • Design leadership. Built and led a 4-person design and research team, set research standards, ran weekly critique, and owned the review process that turned field findings into shipped decisions.
    • Field research under constraint. Ran contextual inquiry, shadowing and journey mapping with field workers across multiple districts during live campaign conditions, and used what we learned to design a task-first structure people could use without any training.

  • iVoyant Systems Pvt Ltd

    UX DesignerJul 2020 to Mar 2021Bengaluru, India

    Clients: Cricket Wireless

    • Customer360 agent console. Brought together several separate support tools into one agent console covering profile management, IMEI/SIM controls, billing history, and case and interaction history, reducing screens per call and average handle time for support agents.
    • Manager analytics app. Designed a mobile analytics app for managers, bringing activation, payment, cancellation and case-load metrics into a single daily view built for quick, one-handed use on the shop floor.

Additional experience

  • Technicolor

    Junior Artist, Lighting & CompositingFeb 2020 to Jul 2020Bengaluru, India

    • Production. Handled lighting and compositing within the animation production pipeline, including projects for The Walt Disney Company.

  • DNEG

    Lighting Technical DirectorMar 2018 to Sep 2019Chennai, India

    • Pipelines and tooling. Built lighting pipelines and internal tooling for large production teams on Venom and The Dark Crystal: Age of Resistance, designing systems and workflows for technical users at production scale.

  • Next Education

    3D Lighting ArtistJul 2016 to Jan 2018Hyderabad, India

    • 3D environments. Built 3D visual environments for digital education products, working alongside instructional design teams.

Education and credentials

  • Bachelor of Arts, VFX and Animation

    Mahatma Gandhi University, Meghalaya, IndiaJul 2012 to Aug 2015

  • Design Thinking and Innovation Management

    Indian Institute of Management (IIM), LucknowAug 2023

  • Pro UI/UX Designer Certification

    DesignBoat UI/UX School, BengaluruMay 2020

Skills

Product and strategy
Product Discovery, Product Strategy, 0-to-1 Product Design, Roadmap & Prioritisation, Enterprise UX, B2B / B2C / SaaS, OTT & Live Streaming
UX and interaction
End-to-End UX, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Responsive & Cross-Device Design, TV/OTT Interface Design, Data Visualization, Dashboard & Console Design, Localization
Research
User Research, Usability Testing, Contextual Inquiry, Journey Mapping, Research Synthesis, Design Thinking, Data-Informed Design, A/B Testing
Design systems
Design Systems, Design Tokens, Component Libraries, Pattern Governance, Component Documentation, Developer Handoff
Accessibility and collaboration
WCAG 2.2 AA, Inclusive Design, Accessible Component Design, Focus & Remote-Navigation States, Contrast & Touch-Target Compliance, Cross-Functional Collaboration, Stakeholder Communication, Agile / Scrum, Design Critique, Mentorship, Workshop Facilitation
Tools
Figma, FigJam, Adobe XD, Adobe Photoshop, Illustrator, After Effects, Jira, Confluence, Miro, Notion, Figma AI, Figma Make, Claude, ChatGPT