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Civic tech app

Youth in Politics

Overview

A mobile app that helps young people start a political journey under the mentorship of Indian political leaders: set a goal, take a short assessment, then learn.

Product
Youth in Politics
Platform
Mobile app
Focus
Civic tech and engagement
Audience
Young people, 18 to 35, who want to contest elections
  • Mobile app
  • Civic tech
  • Onboarding
  • Learning

Mockups

These are the wireframes, the visual design and the final screens of the Youth in Politics app.

Wireframes

Wireframes before the visual design.

Visual design

  • #5512DCUltramarine
  • #181059Midnight Blue
  • #F3EDFFLavender Web
  • #414141Onyx

The typefaces are Open Sans and Nunito Sans.

Components

Form fields: dropdowns for state, district, assembly constituency and gender, and mobile number inputs.
Selection controls, bottom navigation, filters and menu rows, each in default and selected states.

Final screens

Home. Latest political news, events and blogs, and the way to start a political journey with mentors.
Start Your Journey. Three steps, beginning with the level of election the user wants to contest.
YIP Live, the home feed, and the assessment that places a user at a level.
More screens: language selection, OTP verification, event details, My Profile and the assessment.

UX case study

The product

Youth in Politics is a mobile app that lets young people kickstart a political journey under the mentorship of leading Indian political leaders. The project presentation reports 3k+ daily active users and 50k+ downloads.

The problem

  • Young people often cannot afford the training and mentorship programmes they would need to learn how politics works on the ground.
  • A lack of knowledge about the country's diverse political set-up, and little familiarity with building a political strategy, leads to the poor functioning of government policies and schemes.
  • Confusion about politics and politicians leads to bias about political parties, states, communities and more.

Design method

The project moved through four phases: Discover, Define, Develop and Deliver. Twelve methods are listed for it: secondary research, competitive analysis, stakeholder mapping, primary research, user interviews, affinity mapping, user personas, user journey mapping, user insights, user flows, wireframes and visual design.

This page shows the work the project documents: secondary research, stakeholder mapping, primary research, wireframes and the visual design.

Secondary research

The secondary research summarises published work on why young people are shut out of formal politics, including the UN 2016 Global Youth Report. Its main points:

  • A political system is only representative if every part of society is included. When young people are disengaged, a large share of the population has little say in decisions that affect them.
  • Young people can quickly feel disempowered when they meet obstacles, and politicians may lose interest in them if they cannot win their votes, which excludes them further.
  • At the individual level, the obstacles include distrust in political institutions and electoral bodies, limited access to knowledge about political processes, and social and economic exclusion.
  • At the structural level, they include minimum ages to vote or stand for office, age limits on campaigning, the cost of nomination and campaigning, and long-standing social and cultural traditions that treat politics as a domain for older people.
  • Young women can face a double discrimination, based on both age and gender.

Stakeholder mapping

The stakeholder map has two rings. The inner circle holds the team and its leadership: the CEO or C-level executive, the product owner, the project manager, the designer, the developer and the marketing team. The outer ring holds the people the product affects: users, politicians, friends, society, family and government.

Stakeholder map: the team in the centre, the people the product affects around it.

Primary research

The ideal user is a young person from a rural, urban or rural-urban background who wants to contest elections.

  • Students and professionals
  • Aged 18 to 35
  • Lower and middle class
  • Living in rural and rural-urban towns and cities
  • Low, medium or high technical literacy

The presentation reports 100+ offline interviews and a 300+ online survey.

What the screens do

  • Starts with a goal

    Start Your Journey asks which module the user wants to begin with: Contest Elections, Drive Political Campaigns, or I am not sure.

  • Sets a level with a short assessment

    The assessment takes less than five minutes and places the user at a level based on their knowledge of politics. Users can take it to jump ahead.

  • Keeps the journey to three steps

    Set a political goal, take the assessment test, then start the learning modules.

  • Brings news, events and blogs to the home screen

    The home feed combines political news, events and blogs with task cards that show the time left and the points a task earns.

  • Filters tasks by status

    All, Pending and Completed filters sit above the feed.

  • Asks for place as well as identity

    The forms ask for state, district and assembly constituency as well as gender and a mobile number, and the number is verified with a one-time code.

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